HDTV Antenna Business is Booming with DTV Transition, Says Antennas Direct
Follow us on Twitter! We know a lot of people weren't ready for the switch. However, it seems like a lot of those people spent the early part of 2009 clamoring for equipment, not just the digital converter boxes and digital televisions themselves, but the antennas required to make them work, particularly in outlying areas where reception can present a challenge.
Manufacturer Antennas Direct just made an announcement that their first-quarter sales were up a whopping 224 percent over last year. It sounds like someone was doing a lot of post-holiday shopping. Either way, it's a pretty sweet feat, considering the state of the economy. Or maybe, because of the economy? As consumers tighten their belts, they're taking a long hard look at expenses.
Sure, no problem when money was flush, but is so-called "Pay TV" really worth the cost when times are tough? Maybe not when less expensive alternatives exist. If you already own a digital SDTV or HDTV, then you probably already have the right tuner. And then all you need is a suitable antenna. And that's where Antennas Direct comes in. Antennas Direct offers a wide array of indoor and outdoor antennas optimized for DTV reception.
And with all of that free press pumping up the DTV switch, it looks like they've been in the right place at the right time. Now this former one-man operation has transformed itself into a multimillion-dollar business. The Clearstream2 antenna's modern design makes it more discrete than traditional VHF UHF roof antennas while offering excellent performance for DTV and HDTV reception. That one man, Richard Schneider, president of Antennas Direct, says that educating the public has always been one of the company's biggest challenges.
But people are beginning to understand -- not in technical terms, but results -- that there is a difference among antennas when it comes to digital reception," he says. The company has also added revenue by branching out in its distribution.
At the end of 2008, Antennas Direct made an announcement that the ClearStream line would be available at Best Buy stores nationwide, in addition to online channels such as Amazon.com. Will the money train keep a'rolling even after the DTV transition rush subsides? Only time will tell..
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All you need is an antenna
The perfect companion to a high-definition television set is a good, old-fashioned antenna.
With networks across North America going digital, viewers can get top-quality HDTV through an antenna absolutely free, said Jon LeBlanc, who has been pioneering this option for five years on an online forum at www.digitalhome.com. Antennas can pick up digital signals and channel them right to the TV. The signals are free from the interference that characterized the analog days.
Plus, the picture beats compressed cable and satellite signals, said LeBlanc. Itâ s beautiful programming,â said LeBlanc.
The reception is perfect because with digital itâ s either perfect or itâ s nothing.â All couch-surfers need to take advantage of the free HDTV is an antenna and a television equipped with a digital over-the-air tuner -- a feature built in to most television sets. Americans have been avid antenna-users since the 1990s, but Canadian networks are just starting to make the switch to digital. Viewers in Vancouver can get Global at channel 22.1, CTV at 33.1, CBC at 58.1, and, if they are lucky, a handful of American networks coming in from Seattle.
The consumer has basically been misled for a couple of decades now into believing that the only way to get quality television is by paying for it,â said LeBlanc. LeBlanc said many of the people he advises online are laid-off labourers in southern Ontario, where viewers can get up to 30 channels.
Consumer interest is slow, but growing in the Lower Mainland, where channels are more scarce. Greg Gilmour, owner of Aldergroveâ s Satellite Central Communications, started selling antennas in the 1950s. Sales hit zero when cable and satellite companies promised hundreds of clear, on-demand channels. Recently though, Gilmour has been selling 16-20 antennas throughout the Lower Mainland.
And itâ s not grandpa and grandma who are opting for this old-fashioned technology. Gilmourâ s customers are mostly young and tech-savvy. The most-requested channel is PBS. The service is not for everyone, said LeBlanc. The amount of channels are limited, especially in rural areas, so viewers stuck on CNN or Treehouse might pass.
Still, the choice is good, said LeBlanc. Consumers donâ t like to be told what they have to buy. Thereâ s real undercurrent of freedom here, not freedom in dollars, but freedom of choice,â said LeBlanc. Twitter is coming to a television near you. Â B.C. All rights reserved.
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How to keep DTV from going astray Reclaim the Media
Contact us at info reclaimthemedia.org. Local rganizational partners include Youngstown Cultural Arts Center, the Youth Media Institute, the Leadership Acdemy, the City of Seattle, and the Seattle Housing Authority. Department of Commerce. Upcoming Events No events found.
Over the past 10 years, he has shared his wisdom with broadcast engineers through more than 85 all-day seminars on 8-VSB. In this interview with TVNewsday, Sgrignoli talks about what broadcasters -- and viewers -- need to do to make sure viewers can find the DTV signals and keep the pictures sharp and steady. An edited transcript: I have been hearing lately that the DTV signal is not everything that it should be, that the reception is poor even in areas where the field strength meters are saying it should be strong. What's going on?
I have not heard a great deal of clamoring regarding this since a third of the TV stations turned off analog by Feb 17. Now we've quietly heard that there are certain areas where they're questioning whether high-VHF signals are being received properly.
My concern is that there may not be enough radiated transmitter power in some cases, and that people are using rabbit ears that are not very good in other cases. Also, getting the signal indoors sometimes is a problem with high-VHF, if the only decent path to the inside is through the windows, which typically are not large enough for these high-VHF signals to pass through easily.
Of course, it's worse for low-VHF signals, but there are only roughly 40 stations in the whole country that are going to end up in that band. There are plenty of areas where people are pleased with the coverage. Unfortunately, you don't hear much from them because when people are happy, they don't bother to call in and write in and so forth. So, obviously, I believe it's slighted towards the negative side.
That said, there are three areas where problems can creep in -- the transmit side, the propagation side, and then the receive side. The broadcasters are working hard on the transmit system. They're learning, they're gaining more test equipment, and they're learning how to use it and so forth, and so we've seen some really good things there.
The propagation side: Hey, you can't change the terrain or the buildings that are there. Hopefully, the broadcasters have optimized where they've placed their transmit antennas and the height of the antennas and their patterns and all that. That leaves the receive side, which I believe is the biggest concern. That's where the industry is trying to catch up now.
They have to educate the viewers on what kind of antennas they need and how to use them. One of the problems is with "managed expectations." Viewers were told to just get a DTV set or a converter box, hook up some kind of antenna either indoors or outdoors, and assured that it would work. While that can work in some cases, it does not work all of the time.
That is a problem that can only be solved with more viewer education. Let's talk about the broadcast side first. What's going on or not going on at the transmitter site that may be causing problems? And how do you rectify it? The broadcasters are pretty much sending out a decent VSB signal in terms of signal quality. They've learned to do linear and nonlinear pre-correction, which means to make the signal as pristine as possible before it's sent up the transmission line to the antenna.
They've worked out some of the issues with average power measurement, FCC emission mask compliance, phase noise and things like that, but there may still be some issues with clock jitter. Clock jitter? In the early days, we saw that sometimes the transport clock going into the exciter was jittering enough that it caused the symbol clock of the 8-VSB to also jitter to the extent that it affected the receivers out in the field.
This jitter can come in anywhere -- from the studio to the transmitter. So that's just one thing to be careful about. The other thing is the actual symbol clock frequency. In the early days, the symbol clock frequency was sometimes not within the recommended 2.8 parts per million tolerance. Test equipment now is in place to at least inform them about the frequency tolerance of the symbol clock. Lip syncing has apparently been a chronic problem. What's being done to correct that ?
It's something that they're working on within the broadcast industry. It has nothing to do with transmission, of course. It's a product of the video and audio processing. Because the video requires far more processing than the audio, it delays it longer than the audio.
What they do is try to delay the sound to match it, but every time it goes through a different set of processers, they've got to be careful to do that again, and that's what they're working on now. I believe that they will solve this problem in due time. Is the transmitter less forgiving in the digital world than it is in the analog world? In other words, do you have to take better care in calibrating and maintaining the transmitter than you did in analog?
I guess that's fair to say. But in some ways things are a little bit easier now because digital and modern technology have caught up with or advanced to the point where it's not so hard to maintain this. On the other hand, the transmission system for 8-VSB is far more efficient than the old analog system.
You're sending five times the amount of video information in digital and using less radiated power to do so. Since you're using the channel much more efficiently, you have to be more careful about the creation of the 8-VSB signal and its transmission. But the broadcasters, I think, have that down fairly well. The equipment is there to do what is necessary to create this pristine signal. That assumes the broadcasters are paying attention and doing their job. Right.
That's not so much a problem. As a general rule, they've come a long way. Some of them have been doing this for ten years. The reason it's being focused on now is because we've had a third of the stations turn off their analog signal and station management realizes that digital is all they've got now. There's nothing else to fall back on.
So, obviously, they want viewers to have a good experience with their free, over-the-air signal. Has the test and measurement equipment caught up with the technology yet? Yeah, essentially it's out there. However, I can't say with certainty that every station has all the equipment that they really should have because it's a money thing.
A lot of times test equipment is on the lower end of the list of things to buy, especially in a bad economy like we have right now. What kind of investment do you need to make sure you have the proper test and measurement gear? That's a hard one since it can vary greatly. It depends on the accuracy of the equipment. Of course, commercial grade test equipment is also available for less money, but with less accuracy.
Then you need a power meter, but you probably have that from the analog days. It is also a good idea to buy an MPEG transport stream analyzer so that you can analyze the actual data packets. So it depends on how far back in the chain you want to go. Let's talk environment issues -- buildings, terrain and other forms of interference.
What are you learning about how they affect the signal? What we're finding out is that interference from multiple different signals is still an unknown at this point. There had been the assumption in the laboratory and in the FCC planning that there would be one primary interferer.
We think we need to go further and start looking at multiple interferers. Obviously, the focus is going to be on digital-into-digital interference as analog turns off. We've also recently had some problems with FM radio stations.
The second harmonic of those stations fall into the high-VHF television band and are causing problems and interference with broadband amplifiers. The broadband amplifiers could be inside the antenna or they could be external to the antenna on the mast or they could be distribution amplifiers in the home.
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